Kolkata: YES BANK, India’s sixth-largest private sector bank, in association with the Satyam Roychowdhury Foundation and the Rotary Club of Calcutta Metropolitan East, celebrated the distribution ceremony of the 3rd edition of its flagship CSR initiative ‘Sobar Pujo, Durga Pujo’ at G.D. Birla Sabhaghar, Kolkata.
The event was graced by Mr. Satyam Roychowdhury, Founder & Managing Director of Techno India Group, as Chief Guest, along with principals, teachers, students, NGOs, community leaders, Rotary members, and partner organizations.
This year, the campaign achieved a remarkable milestone by distributing over 9,000 brand-new clothes to underprivileged children—double the number from the previous year—cementing its position as one of YES BANK’s largest community-driven CSR programmes in Eastern India. The overwhelming participation of customers, employees, schools, corporates, residential communities, and local organizations highlighted the collective spirit of inclusivity and togetherness.
Held between August 15 and September 8, 2025, across 38 YES BANK branches and 25 schools in West Bengal, the campaign connected the festive spirit of Durga Puja with the Bank’s CSR vision of inclusivity and community engagement. Durga Puja, one of Bengal’s most cherished festivals, is not just about devotion but also about cultural pride and unity. A significant tradition of the festival is wearing new clothes, and ‘Sobar Pujo, Durga Pujo’ ensured that children from economically weaker sections could share in this joy.
Speaking on the initiative, Mr. Nipun Kaushal, Chief Marketing Officer & Head CSR, YES BANK, said:
“Durga Puja has always been a celebration of togetherness, joy, and inclusivity. ‘Sobar Pujo, Durga Pujo’ beautifully embodies that spirit—a humble yet meaningful step to ensure every child experiences the simple traditions of the festival, such as the joy of wearing new clothes. The overwhelming response this year reaffirms how deeply this initiative resonates with the cultural fabric of Bengal. On this festive occasion, YES BANK’s dedicated regional team in Bengal stands fully committed to serving our valued customers through our innovative financial products, digital solutions, and branch network.”
The initiative is part of YES BANK’s broader CSR strategy, aimed at fostering inclusivity, supporting underprivileged communities, and strengthening social bonds through shared cultural celebrations.
