Kolkata: Senco Gold & Diamonds (Senco), one of India’s leading jewellery retail chains with a legacy of over 85 years, has unveiled its Dhanteras Shagun Campaign for the festive season. With a nationwide presence of over 192 showrooms, Senco continues to uphold its reputation as one of India’s most trusted jewellery brands, headquartered in Eastern India.
Set against the radiant backdrop of Diwali and Dhanteras — the most auspicious time to purchase gold, silver, and diamonds — the campaign celebrates the emotions and relationships that define the festive spirit. Through heartfelt storytelling, it portrays intimate family moments — from a husband’s surprise gift to a mother-daughter ritual and a grandmother’s devotion — reflecting how jewellery becomes a part of cherished traditions.
Festive Collections Celebrating Tradition and Style
The brand has introduced the Shagun Collection, a festive curation of designs in Yellow Gold, Diamonds, Antique and Polki symbolizing auspicious beginnings and togetherness.
Complementing this signature line are exclusive festive sub-collections:
- The Lotus Collection by Everlite – lightweight 9kt gold jewellery inspired by the purity and prosperity of the lotus flower.
- The Tattwa Collection by Gossip – contemporary silver jewellery combining bold design with festive vibrance.
- The Aham Collection – crafted for men, celebrating individuality and timeless masculinity.
- Perfect Love – featuring Hearts & Arrows cut diamonds, capturing the brilliance of eternal romance.
Kiara Advani Leads the Festive Campaign
At the heart of this campaign is Kiara Advani, who embodies the grace, beauty, and spirit of Senco. She seamlessly weaves together the stories of love, tradition, and celebration — portraying how Senco jewellery becomes part of every family’s Shagun.
Special Festive Offers for Every Budget
Announcing attractive offers to enhance festive shopping, Senco Gold & Diamonds is extending a range of benefits across all showrooms from October 7 to October 20, 2025. Customers can enjoy:
- Up to ₹700–₹1,000 cashback per gram on gold jewellery purchases.
- Up to 15% off on diamond jewellery.
- 0% deduction on old gold exchange.
- A ₹500 shopping coupon on every ₹10,000+ transaction.
- A chance to win up to 1 kg of gold.
Leadership Speaks
Joita Sen, Director & Head of Marketing & Design, said, “The Dhanteras Shagun Campaign is a poetic celebration of togetherness — where every glimmer of gold reflects the warmth of love, and every piece of jewellery becomes a cherished keeper of memories.”
Suvankar Sen, MD & CEO of Senco Gold & Diamonds, added, “Gold and silver have been among the best-performing assets in recent years. With our festive offers, we aim to make this Dhanteras truly special for families across India, combining emotional value with smart investment.”
Through its Dhanteras Shagun Campaign, Senco Gold & Diamonds continues to blend tradition with innovation, reaffirming its position as a symbol of trust, legacy and festive prosperity.
