Fashion meets ambition as India’s first fashion entrepreneurship reality show turns heads across the City of Joy
Kolkata: Pitch To Get Rich, India’s first-ever fashion entrepreneurship reality show, has taken Kolkata by storm with its bold and visually captivating “Men in Black” pre-launch city activation. The campaign, designed to represent the show’s spirit of power, ambition, and opportunity, transformed the streets of Kolkata into a spectacle of style and intrigue.
The activation saw over 40 participants dressed in sharp black suits and sunglasses, each carrying a gold briefcase emblazoned with the show’s logo — a symbol of hidden opportunity and untapped potential. These “Men in Black” appeared at several of Kolkata’s most iconic landmarks including KC Das & Tram Depot, Hathi Bagan Market, Forum Mall, Victoria Memorial, Camac Street, Park Street and the High Court area — instantly drawing the attention of curious onlookers and igniting social media buzz.
Speaking about the campaign, Sanjay Nigam, Founder of the Fashion Entrepreneur Fund and the creative mind behind Pitch To Get Rich, said:
“The activation reflects the core idea of the show — power, ambition, and opportunity. The briefcase represents the opportunity that everyone carries within themselves, but only a few know how to unlock it.”
Adding to the excitement, the Kolkata and Mumbai activations also celebrated a new collaboration between Pitch To Get Rich and Golubhai Badalia, the globally renowned diamond merchant and ultra-high-net-worth investor, who has ventured into the fashion, investment, and entertainment industry through this association.
Badalia, who is celebrated for his expertise in diamond grading, sourcing, and design, and his diversified investment portfolio across equity, pre-REITs, AIFs, and pre-IPO ventures, joins Pitch To Get Rich as a key investor, bringing unmatched credibility, business acumen, and vision to the platform.
“The fusion of creativity and commerce is the future of India’s fashion ecosystem,” Mr. Badalia remarked. “Pitch To Get Rich creates a platform where ideas can transform into scalable, funded ventures — and that’s where true fashion entrepreneurship begins.”
Pitch To Get Rich offers India’s emerging fashion entrepreneurs a once-in-a-lifetime opportunity to present their business ideas before leading investors and fashion icons. The show’s distinguished panel features Akshay Kumar, Karan Johar, Malaika Arora, and Manish Malhotra, alongside top investors evaluating fashion-led businesses for funding worth ₹40 crore.
Streaming exclusively on JioHotstar, Pitch To Get Rich is redefining the landscape of India’s fashion industry — empowering creativity, ambition, and innovation like never before.
