Kolkata: Asha Next Gen, the young and dynamic sister label of ASHA AUDIO, proudly celebrates the remarkable success of “Thakumar Jhuli,” a compelling collaboration by Howrah Locaal x Bhit that has struck a powerful chord with audiences for its raw storytelling, emotional depth, and rooted cultural authenticity.
Launched earlier this year, Asha Next Gen was founded with a clear and focused vision—to champion emerging voices and create a meaningful platform for independent artists whose music reflects honesty, originality, and a deep connection to their roots. While every release under the label has garnered encouraging appreciation, “Thakumar Jhuli” has emerged as a defining milestone, resonating strongly across streaming platforms and social media alike.
The track’s evocative narrative and distinctive sonic identity have not only amplified the voices of its creators but also reaffirmed the growing influence of independent music in shaping contemporary Indian soundscapes.
To commemorate this achievement, Asha Next Gen is hosting an exclusive success celebration, bringing together the artists, collaborators, industry professionals, and supporters who played an integral role in the journey of “Thakumar Jhuli.” The evening will serve as a tribute to creativity, collaboration, and the collective spirit that continues to drive the independent music movement forward.
With “Thakumar Jhuli,” Asha Next Gen reinforces its commitment to nurturing authentic storytelling and empowering the next generation of musical talent.
