Kolkata : Srijan Group has announced its entry into organised fashion retail with the launch of Srijan Style, marking a strategic diversification into India’s fast-growing value consumption segment.
The Group has committed an initial investment of ₹500+ crores to build Srijan Style into a national chain. The expansion will primarily target Tier 2, Tier 3 and Tier 4 markets, which are driving the next wave of consumption growth through rising disposable incomes and increasing penetration of organised retail.
The announcement was made in Kolkata in the presence of senior leadership, including Shyam Sunder Agarwal, Chairman & Managing Director, Srijan Realty Pvt. Ltd.; Sanjay Agarwal, Managing Director, Srijan Mart Pvt. Ltd.; Keshav Agarwal, Director, Srijan Realty Pvt. Ltd.; and Gaurav Saraogi, Vice President, Srijan Mart Pvt. Ltd.
Positioned as a “Family Destination”
Srijan Style will operate as an organised, high-efficiency retail format offering:
- Affordable fashion
- Essential general merchandise
- Structured store layouts averaging 8,000 sq. ft.
The format is designed to maximise inventory productivity, operating leverage and store-level profitability.
The merchandise strategy will focus on high-volume, fast-turn categories priced between ₹99 and ₹1,999, with the majority below ₹999 — balancing affordability with quality and margin discipline.
Built on three core pillars — Variety, Value and Experience — the brand will cater to:
- Casual wear
- Formal wear
- Ethnic wear
- Men, women and kids segments
A disciplined fashion calendar, seasonal drops and curated edits will ensure freshness, repeat footfall and tight inventory management.
Leadership Perspectives
Shyam Sunder Agarwal, Chairman & Managing Director, Srijan Realty Pvt. Ltd., said:
“Emerging India will define the next phase of consumption growth. With Srijan Style, we are entering organised fashion retail with a long-term, capital-disciplined approach. Our strength in location strategy and execution gives us the confidence to build a scalable national platform anchored in sustainable growth.”
Sanjay Agarwal, Managing Director, Srijan Mart Pvt. Ltd., added:
“Srijan Style is designed as a high-efficiency retail engine. Standardised store formats, tight inventory cycles and data-led merchandising will drive strong per-store productivity. Our goal is simple — deliver quality fashion at accessible prices, consistently and at scale.”
Keshav Agarwal, Director, Srijan Realty Pvt. Ltd., noted:
“Organised value fashion in Tier 2–4 India offers strong structural demand and operating leverage. With calibrated capex and integrated real estate control, Srijan Style is positioned to deliver predictable cash flows and sustainable long-term returns.”
Gaurav Saraogi, Vice President, Srijan Mart Pvt. Ltd., stated:
“Our brand ambition is clear — to be the most trusted destination for everyday value and fashion. Every decision, from assortment to pricing, is anchored in that promise. As we grow, any strategic partnerships will align strictly with our commitment to affordable, dependable value.”
Phased Rollout Plan
- 10 stores in the first quarter
- 50 stores by the end of FY 2026–27
- Long-term goal of nationwide expansion
The journey will begin from Eastern India, anchored by a flagship store planned in Gariahat, along with additional stores in:
- Bandel
- Madhyamgram
- Serampore
- Bagnan
- Sodepur
- Murarai
- Asansol
Subsequently, the brand will scale across high-potential consumption clusters across the country.
