Xiaomi India, Amazon join hands to bring latest Fire TV built-in and 4K viewing experience with Redmi Smart Fire TV 4K 108cm

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Mumbai : Xiaomi India, the country’s most loved Smartphone X AIoT brand, has launched the latest Redmi Smart Fire TV 4K variant today. Designed to transform the 4K viewing experience, Redmi’s latest smart TV with Fire TV built-in is available in 108cm and brings together the technological prowess of Xiaomi India and seamless streaming experience of Amazon’s Fire TV.

Customers can enjoy the content-forward experience of Fire TV that integrates live TV channels from the set-top box and content from Over-The-top (OTT) apps on the home screen, –and control it all effortlessly with the Redmi Voice Remote with Alexa.

Featuring 4K Ultra-High Definition along with HDR 10 and HLG support, the Redmi Smart Fire TV 4K 108cm also comes with Dolby Audio and 24W speaker along with DTS-Virtual:X and DTS-HD technology, bringing an immersive and cinematic viewing and audio experience to consumers in their homes. The elegant metal bezel-less design with balanced aesthetics further enhances the overall full-screen experience.

Anuj Sharma, Chief Marketing Officer at Xiaomi India, said, “The 4K 108cm smart TVs are one of the fastest growing smart TV segments in India. Building on the foundation our successful collaboration with Amazon for the Redmi Smart Fire TV 81cm, we are not only introducing the Redmi Smart Fire TV 4K in a 108cm variant, but ushering in the era of ‘4K Smart TVs for everyone.’ As more and more platforms start delivering content in 4K resolution, this will be one of the most sought out features for customers in the coming days.”

Ranjit Babu, Director, Wireless & Home Entertainment at Amazon India said, “At Amazon, we remain laser-focused on providing our customers with a wide portfolio of televisions at great value along with the convenience of quick and safe delivery. The new Redmi Smart Fire TV is a significant addition to the Amazon.in marketplace because it gives customers the ease of switching from DTH to OTT content seamlessly, giving them ample entertainment options. Xiaomi televisions are much loved by our customers, and with the integration of Fire TV, we are certain that this product will become the TV of choice for upgrades to 4K.”

Parag Gupta, Director and Country Manager for Amazon Devices India adds, “The Redmi Smart Fire TV 81cm received a great response from customers, and became a bestseller on Amazon.in within a few days of its launch. We are excited to introduce the new 108cm variant for customers to enjoy millions of movies, originals and TV shows in theater-like experience with 4K ultra-HD and at-home surround sound. Fire TV’s content-forward experience, lag-free performance, universal voice search through Alexa, innovative smart connected home features, and more will help elevate the TV viewing experience this cricket and festive season. I look forward to hearing customer feedback.”

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