Kolkata : Indriya, Aditya Birla Jewellery, proudly announces the grand opening of its first flagship store in Kolkata, marking the brand’s debut in West Bengal. Known as India’s cultural capital, Kolkata represents a harmonious blend of heritage and modernity. From its iconic colonial architecture and vibrant artistic legacy to its deep love for literature and music, the city celebrates creativity in every form—an ethos that perfectly aligns with Indriya’s philosophy of preserving tradition while embracing contemporary elegance.
Strategically located at Raghunathpur on VIP Road, the newly launched store offers an immersive luxury experience thoughtfully crafted for discerning customers. The store features a dedicated kaarigari room, offering a rare opportunity to witness master artisans working on intricate designs up close. Enhancing this experience, Indriya introduces an exclusive Bridal Lounge—a private and serene space designed to help brides and their families enjoy intimate, memorable moments while selecting heirloom-worthy jewellery for life’s most treasured milestones.
With a curated showcase of over 28,000 exquisitely designed pieces, the Kolkata flagship blends the finesse of Bengal’s traditional gold craftsmanship with modern design sensibilities. From timeless wedding collections to contemporary everyday elegance, the brand aims to resonate deeply with Kolkata’s refined and design-appreciative audience.
With this launch, Indriya’s national footprint has now expanded to 40 stores across India. The brand’s presence includes six stores in Delhi; four each in Mumbai and Hyderabad; three in Pune; two stores in Ahmedabad, Jaipur, Patna and Bangalore; and one store each across key cities including Indore, Jodhpur, Surat, Vijayawada, Bhubaneswar, Lucknow, Prayagraj, Kanpur, Agra, Gaya, Jammu, Chhatrapati Sambhajinagar, Chandigarh, Mangalore — and now, Kolkata. This expansion further reinforces Indriya’s commitment to making premium, finely crafted jewellery more accessible to customers across the country.
Speaking on the launch, Sandeep Kohli, CEO, Indriya, said:
“We are incredibly excited to enter the City of Joy. Kolkata’s heritage, especially its rich association with craftsmanship and the celebration of life, makes it the perfect match for Indriya. This is a city that truly understands artistry. Our vision of blending time-honoured tradition with contemporary innovation positions Indriya as the ultimate destination for brides and families seeking timeless and meaningful jewellery. We look forward to being part of their most cherished memories.”
With its flagship debut in Kolkata, Indriya by Aditya Birla Group further strengthens its presence in a city known for its rich cultural fabric, refined tastes and enduring love for artistry.
