Kolkata: Tanishq, India’s largest jewellery retail brand from the Tata Group, has unveiled its Diamond Expertise Centre (DXC) in Kolkata at an exclusive invite-only event held at Westside Pavilion. The initiative aims to enhance transparency and customer awareness in natural diamond buying through science-backed evaluation tools.
The DXC features advanced diagnostic equipment that enables customers to verify authenticity, assess light performance, symmetry, inclusions, and laser markings of natural diamonds. The launch also marked the beginning of Tanishq’s Festival of Diamonds and the diamond buying season.
The evening showcased select natural diamond and gold jewellery collections, including Radiance in Rhythm, Mriganka, Aabahon, and the high jewellery line ‘Rarest of Rare’, highlighting the brand’s craftsmanship and contemporary design approach.
