Kolkata: Tanishq, India’s leading jewellery retail brand from the House of Tata, hosted a heartfelt celebration dedicated to the women of Bengal — the ‘Srijonis’ — at South City Mall. The evening brought together over 200 visitors in a vibrant showcase of stories, inspiration, and collective appreciation for the women who shape and redefine Bengali culture every day.
Rooted in the campaign theme “Srijonis of Notun Bangaliyana,” the event encouraged attendees to pause and reflect on the women who have influenced their lives. At the heart of the experience was the ‘Srijoni’ film, screened on a large LED display, drawing in shoppers and audiences alike with its powerful narrative of creation, identity, and empowerment.
The evening was hosted by RJ Nilanjana, who engaged visitors in meaningful conversations, inviting them to share personal stories about the women they admire — from mothers and mentors to friends and colleagues. These interactive exchanges created an atmosphere of warmth, recognition, and shared emotion.
Adding an artistic dimension to the celebration, actress Saoli Chatterjee delivered a compelling spoken-word poetry performance. Her piece paid tribute to the quiet strength, resilience, and individuality of Bengali women, capturing the essence of ‘Srijoni’ — creators who continuously nurture and evolve the cultural fabric of Bengal.
The event unfolded as a series of deeply moving moments, punctuated by applause, storytelling, and community bonding. More than just a brand activation, the initiative transformed into a collective celebration of womanhood, creativity, and identity.
Through this immersive experience, Tanishq successfully crafted a meaningful tribute to women in all their myriad forms — reinforcing the idea that ‘Srijoni’ is not just a concept, but a living, breathing spirit embodied in everyday acts of strength, care, and creativity.
The evening concluded on a high note, leaving attendees with a renewed sense of appreciation for the women who inspire, create and lead — the true architects of Notun Bangaliyana.
