Kolkata: Manipal Hospitals EM Bypass, a unit of one of India’s leading healthcare networks, Manipal Hospitals Group, announced the launch of MAHI (Manipal Hospitals Healthy India)—a new-age, retail-focused preventive health and wellness platform—at a special event in Kolkata. The launch, attended by leading clinicians and key stakeholders, highlighted the growing national shift towards wellness-led, preventive healthcare.
MAHI has been introduced as a friendly, dependable, and personalised health companion from Manipal Hospitals, designed to make preventive care simpler, more accessible, and relevant to everyday life. Envisioned as a consumer-facing, quick-response platform with a humanised approach, MAHI aims to support individuals and families throughout their health journey—from health information and screenings to consultations and vaccinations.
Key Highlights of MAHI
Recognising that healthcare needs vary across individuals and life stages, MAHI offers customised health check packages, including:
- Profile-based packages for Teens, Men, Women, Seniors, and Super Seniors
- Condition-based packages addressing Diabetes, PCOS, Thyroid disorders, Cardiac Risk, and Cancer Markers
- Organ-based packages focused on Heart, Liver, Kidney, Lung, Eye, Thyroid, and Bone health
These offerings are being rolled out in a phased manner to ensure relevance across evolving health needs and age groups.
A Connected Preventive Healthcare Ecosystem
Manipal Hospital EM Bypass outlined the comprehensive services under MAHI, positioning it as a connected preventive healthcare platform for everyday use. MAHI integrates:
- MAHI Check – Curated preventive health screening packages
- MAHI Doc – 24×7 access to doctor consultations
- MAHI Shots – Adult and preventive vaccination services
Together, these services create a seamless continuum of care. The platform delivers personalised, profile-based, condition-specific, and organ-focused health solutions, accessible through digital channels such as the website and mobile app, as well as assisted access points within hospitals and community settings.
Growing Need for Preventive Healthcare in India
Doctors speaking at the event highlighted India’s rapid shift towards preventive healthcare. Industry estimates project the preventive health market to exceed ₹16,000 crore by 2026, growing at a 22% CAGR, while the health check-up market alone is expected to cross ₹10,000 crore by 2030. Post-COVID surveys indicate a 40% rise in preventive care adoption and a 94% increase in overall health awareness. However, with over 270 million Indians living with or at risk of chronic diseases, the need for early detection and regular screenings remains critical.
Clinicians emphasised that while fitness routines and dietary changes are commonly adopted as New Year resolutions, preventive measures such as annual health screenings and adult vaccinations are still underutilised due to low awareness, price perceptions, and behavioural resistance. MAHI has been conceptualised to overcome these barriers by encouraging a shift from a “have-to” illness mindset to a “want-to” wellness approach.
Expert Perspectives
Dr. Kunal Sarkar, Director and Senior Consultant – Cardiovascular & Thoracic Surgery, Manipal Hospital EM Bypass, said:
“Preventive healthcare is the most powerful intervention we have today. Timely health screenings, early risk detection, and lifestyle awareness can prevent many serious cardiac and chronic conditions long before they require complex treatment. Platforms like MAHI play a critical role in shifting the focus from treating disease to preserving health.”
Dr. Vikash Kapoor, Cluster Director – Orthopaedics, Manipal Hospital EM Bypass and Mukundapur, added:
“Preventive healthcare is as important for bones and joints as it is for any other organ system. Conditions like osteoporosis and joint degeneration often progress silently. MAHI enables early screening and preventive action, helping people stay active and independent for longer.”
Dr. Debraj Jash, Head of Department – Pulmonology (Respiratory & Sleep Medicine), Manipal Hospitals, stated:
“Respiratory and sleep disorders often go undiagnosed until they impact daily life. Regular screenings can prevent long-term complications. MAHI brings preventive respiratory care closer to people, enabling timely diagnosis and improved quality of life.”
Dr. Tanmay Banerjee, Senior Consultant – Critical Care Medicine, Manipal Hospital EM Bypass, noted:
“In critical care, we see patients at the most severe end of preventable illnesses. Early detection and routine health checks can drastically reduce emergency admissions. MAHI empowers people to act early and prevent escalation.”
Dr. Amlan Mandal, Senior Consultant – Neurology, Manipal Hospital Mukundapur, said:
“Neurological disorders often develop silently over years. Preventive check-ups and early consultations are crucial in slowing disease progression. MAHI helps make preventive neurological care more accessible and personalised.”
Dr. Indranil Das, Senior Consultant – Emergency Medicine, Manipal Hospital EM Bypass, commented:
“While advanced emergency care saves lives, awareness and timely response can make a difference even before reaching the hospital. Preventive health platforms play a vital role in building a safer, more prepared community.”
Dr. Souvik Roy Choudhury, Senior Consultant – ENT, Manipal Hospital EM Bypass, said:
“Many ENT conditions develop gradually and are often ignored. MAHI encourages early evaluation, preventing complications and improving long-term outcomes.”
Dr. Shaswati Sengupta Datta, Consultant – ENT, Manipal Hospital EM Bypass, added:
“Early evaluation and timely intervention can reduce the need for aggressive treatments later. Preventive ENT care is key to maintaining quality of life across age groups.”
Leadership View
Commenting on the launch, Dr. Ayanabh Debgupta, Regional Chief Operating Officer (East), Manipal Hospitals, said:
“With MAHI, Manipal Hospitals East strengthens its commitment to preventive healthcare by making it more approachable and personalised. As wellness awareness grows post-COVID, MAHI will help individuals and families take charge of their health early and even encourage gifting preventive health check-ups to loved ones.”
Through MAHI, Manipal Hospitals aims to embed preventive healthcare as an annual habit for every individual. By combining digital access, curated health packages, and trusted clinical expertise, MAHI is positioned as a positive lifestyle choice—keeping people engaged, informed, and healthier in the long term.
