Kolkata: Bisk Farm, one of India’s most trusted and much-loved biscuit and bakery brands under the umbrella of SAJ Food Products Private Limited, recently hosted Bisk Farm Festive Fiesta, a thoughtfully curated consumer engagement campaign aimed at recognising loyalty, celebrating participation, and strengthening long-term brand–consumer relationships across India.
As part of this initiative, Bisk Farm organised an exclusive celebration that brought together 160 distinguished consumers from across the region, who emerged as top participants in the Festive Fiesta campaign. Designed as an intimate and immersive experience, the gathering went far beyond a conventional brand event, offering consumers a rare opportunity to interact personally with Sourav Ganguly, whose association with Bisk Farm continues to resonate deeply with Indian families across generations.
Titled “Cake & Coffee with Sourav Ganguly”, the celebration reflected Bisk Farm’s core Indian values of trust, warmth, togetherness, and shared joy—values that align closely with everyday moments in Indian households, where biscuits and bakery products are an integral part of family conversations, tea-time rituals, and festive celebrations. By fostering genuine connections and shared experiences, the initiative reinforced the brand’s philosophy of transforming festive occasions into meaningful moments that extend beyond products and promotions.
The event was held in the esteemed presence of the leadership team of SAJ Food Products Private Limited, including Arpan Paul, Executive Chairman, and Vijay Singh, Managing Director. Their presence, alongside Sourav Ganguly as the chief guest, underscored the organisation’s long-term vision of building enduring consumer relationships while consistently upholding the values of quality, innovation, and trust that Indian consumers expect from a household brand.
Speaking on the occasion, Arpan Paul, Executive Chairman, SAJ Food Products Private Limited, said,
“Festivals in India are about bringing people together, celebrating shared values, and creating memories that stay with us. At Bisk Farm, we have always believed in nurturing relationships built on trust and warmth. Festive Fiesta reflects our commitment to engaging with our consumers beyond business, by creating experiences that feel personal, meaningful, and truly memorable.”
Echoing this sentiment, Vijay Singh, Managing Director, SAJ Food Products Private Limited, said,
“At Bisk Farm, our journey has always been guided by trust, consistency, and a deep emotional connection with our consumers. Festive Fiesta is our way of celebrating the relationships we have built over the years and expressing gratitude to those who believe in our brand. Hosting an intimate interaction with Sourav Ganguly allowed us to bring our values of leadership, warmth, and togetherness to life in a truly meaningful way for Indian consumers.”
Through initiatives like Bisk Farm Festive Fiesta, the brand continues to reinforce its commitment to Indian consumers by celebrating loyalty, fostering emotional bonds, and creating experiences that reflect the spirit of togetherness at the heart of Indian culture.
