Tag: Advertising

Britannia NutriChoice ropes in Aamir Khan to highlight how one good choice makes the next easier

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Kolkata : Britannia NutriChoice, one of India’s leading biscuit brands, has unveiled a new brand campaign built around a simple yet relatable idea—one good choice can make the next one easier. Using everyday moments like choosing whether to add sugar to tea, the campaign encourages consumers to reflect on how small, mindful decisions can positively […]

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Greenwashing No More: ASCI Proposes Draft Guidelines for Environmental Claims in Advertising

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Kolkata : The Advertising Standards Council of India (ASCI) takes a pivotal stride towards enhancing transparency and accountability in environmental advertising through the unveiling of comprehensive draft guidelines on “Environmental/Green Claims.” The draft guidelines are open for public feedback until the 31st of December 2023, post which they will be finalised. Developed by a multi-stakeholder […]

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