Kolkata : JSW Steel, the flagship company of the diversified US$ 30 billion JSW Group, has announced the launch of its new digitally enabled “JSW Experience Centre” in Kolkata. Designed as a state-of-the-art engagement hub, the Centre aims to showcase JSW Steel’s wide portfolio of products, services and capabilities to OEM customers, MSMEs and infrastructure developers.
The Experience Centre is a modern, technology-driven facility offering an immersive and interactive experience for customers, partners and other stakeholders. It features advanced digital displays, videos and interactive exhibits that highlight JSW Steel’s comprehensive range of steel products and solutions.
The Centre reflects JSW Steel’s strong commitment to innovation, sustainability and quality, marking a significant milestone in strengthening relationships with customers and partners. By leveraging digital tools, the Experience Centre enables stakeholders to gain a deeper understanding of JSW Steel products and their real-world applications.
Digitally empowered and insight-driven, the JSW Experience Centre seeks to educate and inspire both new and existing customers about the immense potential of steel and its critical role in modern infrastructure and industrial development. The Centre is envisioned as a valuable knowledge resource for anyone interested in the evolving world of steel.
Key Features of the JSW Experience Centre
JSW Legacy Wall:
The Legacy Wall presents a comprehensive journey of JSW Steel’s evolution, showcasing its growth into one of India’s leading steel manufacturers and reinforcing trust and confidence among stakeholders.
JSW Steel Product Wall:
Utilising advanced technologies such as Corex, DRI and Conarc, JSW Steel manufactures a wide range of specialised products including hot rolled steel, cold rolled steel, coated steel, tinplate, TMT bars, wire rods and special alloy steel. The Product Wall offers a dynamic and interactive LED-based experience, enabling customers to explore applications and make informed decisions.
JSW Digital Portal:
Embracing digitalisation, the Experience Centre features interactive digital kiosks that allow visitors to explore JSW Steel’s product portfolio, access detailed information and download brochures through QR codes. These digital touchpoints enable engaging visual storytelling, enhancing brand awareness and facilitating purchase decisions.
JSW Values:
This section highlights the five core values that guide JSW Steel’s business philosophy and operations, ensuring consistency and integrity in its engagement with customers, partners, employees and vendors.
The JSW Experience Centre at Joka, operated by S.N.B. Trading Pvt. Ltd., was inaugurated on January 19, 2026, by Tarun Jha (Head of Marketing, JSW Steel), M. V. Krishna (Vice President, Channel Marketing, JSW Steel), D. Gopinath (Regional Manager – East Zone, JSW Steel), and Shyamal Paul (Director, S.N.B. Trading Pvt. Ltd.).
