Kolkata: Tanishq, India’s leading jewellery brand from the House of Tata, has unveiled its latest natural gemstone jewellery collection, ‘Hues’, in Kolkata ahead of the festive occasions of Poila Baisakh and Akshaya Tritiya.
Positioned as a design-led offering, the collection marks the brand’s strategic expansion into the growing natural gemstone jewellery segment. Crafted with 100% natural coloured gemstones, Hues reflects a shift in consumer preferences toward expressive, contemporary, and individuality-driven jewellery.
A Celebration of the Modern Bengali Woman
The collection draws inspiration from Srijoni—a representation of the modern Bengali woman who blends tradition with contemporary identity. Through bold colours, sculptural forms, and fluid designs, Hues aims to resonate with women seeking jewellery that is both personal and versatile.
The launch event in Kolkata featured actor Mimi Chakraborty, who embodied the spirit of the collection on the red carpet, alongside Tanishq leadership.
Design Philosophy and Craftsmanship
Hues is inspired by the vibrancy of Indian summers, translated into jewellery through:
- A mix of marquise, tabiz, and cabochon cuts
- Sculptural gemstone settings that enhance natural brilliance
- Layered colour compositions using techniques like bunching and slicing
The collection features globally sourced gemstones such as emeralds, amethysts, citrines, tourmalines, and tanzanites, each selected for its colour, clarity, and character.
Crafted exclusively in 18kt gold, the designs aim to move beyond traditional investment jewellery into pieces meant for everyday wear and self-expression.
Pricing and Festive Offers
Starting at ₹30,000, the collection caters to both occasion and daily wear. To celebrate Akshaya Tritiya, Tanishq has introduced special offers including:
- Up to 20% off on making charges of gold jewellery
- Discounts on diamond value
- ₹201 off per gram on gold purchases
- Festival exchange benefits for upgrading old gold
Brand Perspective
Speaking at the launch, Alok Ranjan, Circle Business Head, Tanishq, emphasized the evolving consumer mindset:
“Hues reflects a shift toward expressive, design-led jewellery. It celebrates individuality while staying rooted in cultural insight.”
Mimi Chakraborty added:
“This collection celebrates self-expression through colour—it’s about dressing for yourself and your mood, not just the occasion.”
