ICICI Prudential Launches ‘Smart Insurance Plan Plus’ with ₹1,000 Monthly Premium to Empower Young Investors

Bank Business Kolkata National West Bengal

Kolkata: ICICI Prudential Life Insurance has unveiled its latest market-linked product — ICICI Pru Smart Insurance Plan Plus, aimed at enabling India’s youth to systematically build long-term wealth at an affordable monthly premium starting from just ₹1,000.

This new-age ULIP (Unit Linked Insurance Plan) not only encourages early financial planning but also offers life cover, making it a dual-benefit plan for first-jobbers and young earners. The plan features 25 fund options and four portfolio strategies, giving customers the flexibility to tailor their investment journeys digitally and cost-efficiently.

Speaking on the launch, Amit Palta, Chief Product and Distribution Officer at ICICI Prudential Life Insurance, said, “India’s youth are the driving force behind our nation’s rapid growth. With ICICI Pru Smart Insurance Plan Plus, we aim to empower them to invest early, benefit from India’s economic momentum, and achieve financial independence.”

The product also includes value-adds like free fund switches, no tax on rebalancing and a Waiver of Premium add-on, ensuring continued savings even in the policyholder’s absence.

With India set to become the 3rd largest economy by 2028, this plan aligns with the country’s growth aspirations and encourages disciplined wealth creation among the digitally-savvy youth.

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