Bengaluru: MG Group, one of India’s foremost privately-owned bus and coach manufacturers, today announced a pivotal moment in its journey with the unveiling of its new corporate identity and the launch of TIGRA, a super-premium intercity coach, at its landmark “RE:BORN” event held at The Royal Senate, Palace Grounds, Bengaluru.
Designed and developed in-house at MG’s Belagavi manufacturing facility, the TIGRA coach offers unparalleled comfort, enhanced safety features, and is compatible with all 13.5-meter coach chassis—for both domestic and international markets. With this new product, MG is redefining the intercity mobility segment.
TIGRA: The Future of Intercity Travel
TIGRA is MG’s most premium coach offering yet—engineered for long-haul intercity and tourism applications.
Key features include:
- ABS-moulded, seamless interiors with no sharp edges for enhanced passenger safety.
- Ambient lighting and premium upholstery offering a refined in-cabin experience.
- Signature styling with full-length Daytime Running Lights (DRLs) and a distinctive heartbeat-style light strip.
- High-quality PU moulded handles for improved safety and comfort.
TIGRA will be manufactured at MG Group’s cutting-edge facility in Belagavi, Karnataka, which has recently undergone major upgrades in tooling, jigs, and quality control systems, enabling scalable, high-output production.
New Corporate Identity: From Legacy to Leadership
The launch also marked a strategic repositioning for MG Group as it revealed a revamped logo and visual identity. This change represents MG’s transformation from a behind-the-scenes contract manufacturer to a product-led, brand-driven, mobility solutions leader.
- The new logo—with a smooth transition from ‘M’ to ‘G’—symbolizes a seamless customer journey from concept to execution.
- The hexagonal frame, inspired by a metal bolt, reflects the brand’s deep engineering heritage.
Speaking on the occasion, Anil Mohan Kamat, Chairman & Managing Director, MG Group, said:
“This new identity signals a shift in our market positioning—we’re no longer just a reliable vendor behind the scenes. We are stepping forward as a brand that leads with innovation, design, and premium product offerings like TIGRA.”
Sivakumar V., President – Strategy & Sales, echoed the optimism:
“TIGRA is going to be a segment leader from day one. It is a culmination of MG’s legacy and future vision.”
Gireesha Prabhu, COO, added:
“Today, we don’t just unveil a new identity. We welcome a new era — bold in stance, global in vision, and human at heart.”
Legacy, Capability & Global Vision
With over 125,000 bus bodies delivered across applications like school, staff, luxury, intercity, and even special-purpose vehicles (ambulances, defense), MG Group has built a legacy based on:
- Vertically integrated operations—from digital design to prototyping and manufacturing
- Cutting-edge engineering and design innovation
- Robust after-sales service network supporting clients pan-India
The dual launch of TIGRA and MG’s new brand identity sets the stage for its next growth phase—redefining Indian luxury mobility and strengthening its presence on the global map.
