Kolkata : Kolkata is set to welcome internationally acclaimed brand strategist and author Dr. Erich Joachimsthaler, CEO of VIVALDI, at the 24th edition of CII Brand Conclave 2025 — India’s leading platform on brand management. The announcement was made today at a press meet in Kolkata.
The CII Brand Conclave, now in its 24th year, has evolved into a premier gathering of over 400 top delegates from across India — including marketing leaders, entrepreneurs, investors, and innovators. Over two decades, it has become synonymous with innovation, insight, and inspiration, featuring some of the most influential voices in branding and marketing worldwide.
This year’s conclave will be headlined by Dr. Joachimsthaler, a global authority on brand ecosystems and innovation in the age of disruption. He will conduct a day-long masterclass on “How AI Creates Value for Businesses and Brands,” exploring how artificial intelligence is transforming marketing, driving growth, and reshaping brand strategies for the future.
At the press meet, Animesh Ray, Co-chairman, CII Marketing & Brand Task Force (Eastern Region) and Chief Services & Solutions, Tata Steel Ltd., highlighted that Dr. Joachimsthaler’s participation marks a new chapter for Brand Conclave — focusing on AI-led business reinvention and the evolving landscape of brand management.
The event also witnessed the official launch of “Brand Collector,” a pioneering platform designed to celebrate and strengthen brand excellence. The initiative aims to foster collaboration and thought leadership among India’s brand and marketing professionals.
Namit Bajoria, Managing Director, Kutchina Homemakers Ltd., announced the unveiling of the Brand Collector’s Issue, a special compendium featuring insights from global brand icons including Al Ries, David Aaker, Jean-Noel Kapferer, Kevin Lane Keller, Nicolas Ind, David Meerman Scott, and Martin Lindstrom. The issue presents diverse perspectives on creativity, fandom, and the future of marketing — offering a rich resource for the branding community.
Rupak Barua, Vice Chairman, CII West Bengal State Council and MD & CEO, Woodlands Hospital, emphasized that international exposure has always been central to Brand Conclave’s mission. By engaging with leading global thinkers, CII continues to empower Indian marketers and enrich the country’s evolving brand landscape.
The CII Brand Conclave 2025 promises to deliver an inspiring experience, bringing together global perspectives on AI-driven brand innovation to shape the next era of marketing and business in India.
