Kolkata : Tata Capital, the flagship financial services arm of the Tata Group, has launched a nationwide public awareness initiative titled ‘Sawaal Karo, Phir Loan Lo’. The campaign aims to promote informed and responsible borrowing at a time when access to credit is rapidly expanding across India.
With loans increasingly playing a crucial role in achieving major life goals and lifestyle choices, advancements in technology have made borrowing faster and more convenient through simplified processes and minimal documentation. However, this ease of access also highlights the importance of understanding loan terms, repayment responsibilities, and long-term financial implications before making a commitment.
The initiative encourages consumers to pause and ask the right questions before taking a loan—focusing on clarity, transparency, and financial preparedness—so that borrowing decisions are well-informed and sustainable.
Speaking on the launch, Rajiv Sabharwal, Managing Director and CEO of Tata Capital, said that rising aspirations and wider access to formal credit are key drivers of India’s growth story. He emphasised that the campaign reflects Tata Capital’s commitment to the Tata Group’s core values of transparency, responsibility, and ethical conduct, while empowering individuals to make informed financial choices.
The ‘Sawaal Karo, Phir Loan Lo’ initiative will reach people across different age groups, income segments, and regions through digital platforms, social media, microsites, blogs, short films, and easy-to-understand informational and interactive content. The objective is to build greater financial awareness and contribute to a more responsible and resilient credit ecosystem in the country.
This campaign is intended purely as a public awareness effort, helping borrowers better understand credit products and make thoughtful financial decisions before availing loans.
