Kolkata: Durga Puja is not just about pandals, food and celebrations in Bengal; what to wear for the five days of festivities is equally part of the preparation. This year, Raymond is taking that festive wardrobe conversation to the screen by bringing together Bengali cinema veterans Prosenjit Chatterjee and Abir Chatterjee for its Puja campaign.
The association brings together two actors from different generations of Bengali cinema, with Raymond positioning them around the idea of traditional style meeting contemporary fashion.
For many Bengali families, Puja shopping begins well before the festival. From traditional kurtas and bandhgalas to formal suits, shirts and contemporary festive wear, the choice of clothing changes with the occasion—from Sasthi gatherings and Ashtami celebrations to Dashami visits.
Raymond is using this festive season to showcase its broader clothing portfolio rather than focusing only on its traditional suiting identity. Its offerings include Raymond Fine Fabrics for customers looking for customised outfits, along with ready-to-wear collections from Raymond Ready-to-Wear, Park Avenue, ColorPlus, Parx and Ethnix by Raymond.
The brand’s festive range includes kurtas, bundis, linen-based outfits, casual wear, formal clothing and suits. The custom-tailoring option also allows customers to choose fabrics and fits according to their individual preferences.
Speaking about the Bengal-focused festive initiative, Raymond Lifestyle CEO Satyaki Ghosh said Durga Puja represents a strong connection between culture, togetherness and personal style. He said the association with Prosenjit Chatterjee and Abir Chatterjee brings together two generations of Bengali cinema while reflecting the changing nature of festive dressing.
Puja also remains an important period for gifting in Bengal. Raymond has therefore included festive packaging and collections across different price segments as part of its seasonal offering.
The Puja collections are available through The Raymond Shop outlets across Kolkata and West Bengal, besides select multi-brand stores in Eastern India.
For Raymond, the campaign comes at a time when festive fashion in Bengal is increasingly moving between traditional silhouettes, contemporary ready-to-wear clothing and personalised tailoring—making the Puja wardrobe less about a single style and more about dressing differently for each occasion.
