Kolkata: Airtel’s postpaid customers in Kolkata got an exclusive opportunity to experience comedian and performer Vir Das’s ‘Sounds of India’ live, with selected customers attending the show on September 27 through the company’s Postpaid Advantage Club initiative.
The initiative gave eligible Airtel postpaid users a chance to register through the Airtel app for complimentary access to the Kolkata show. Following the registration process, 25 customers were selected as winners and got the opportunity to attend the live performance free of cost.
The experience went a step further for five selected customers at the venue, who were given an opportunity to meet Vir Das in an exclusive Meet & Greet session.
The contest was made available through the Airtel app. Eligible postpaid customers could access the Airtel Postpaid Advantage Club section or the promotional banner related to the Vir Das show and complete the registration process by following the instructions provided on the app.
Vir Das’s ‘Sounds of India’ has been presented as a live performance built around India’s diverse cultural and social experiences, bringing together comedy and storytelling for audiences across different cities.
For Airtel, the Kolkata event was part of its broader customer-engagement initiative, where postpaid subscribers are offered access to selected entertainment events and curated experiences beyond their regular telecom benefits.
The company’s Postpaid Advantage Club has increasingly been used to provide customers with opportunities linked to entertainment and live events, giving subscribers access to experiences associated with the brand’s partnerships and initiatives.
The Kolkata show added another such experience to the programme, with Airtel customers getting an opportunity not only to watch the live performance but, in selected cases, interact with Vir Das personally.
