Siliguri: Smartphone brand Ai+ Smartphone is using customer feedback to guide software improvements, product testing and after-sales support, with a focus on addressing concerns related to camera stability, connectivity and device performance.
The company says feedback gathered through customer reviews, daily device usage and service interactions is being shared with its product and technical teams to identify recurring issues and improve the overall user experience.
Customer feedback highlights strengths and areas for improvement
According to the company, its smartphone range has received positive feedback for design, camera capabilities, battery life, performance and value for money. The Nova 2 Neo 5G has been appreciated for its battery performance, while the Nova 2 Power 5G has received favourable responses for its overall experience and dual-tone Blue Fusion design.
The Nova 2 Ultra 5G has drawn attention for its photography capabilities, performance and AMOLED display. The Nova 2 5G and Nova 2 Pro 5G have also received encouraging customer responses, while users have appreciated the Ai+ Pulse 2 for its battery, display and design.
However, customer feedback has also highlighted areas requiring improvement. Ai+ Smartphone said concerns about camera stability, connectivity and device performance have prompted targeted software updates and product refinements. The Nova 2 Ultra 5G, for instance, has received over-the-air (OTA) updates aimed at improving camera stability.
The company said these findings are also being considered during product reviews and pre-launch testing to identify potential issues before new devices reach the market.
Project Open Review invites independent testing
In a move towards greater product transparency, Ai+ Smartphone has introduced Project Open Review, an initiative that invites external evaluations of its devices before launch.
The company said the programme has received more than 1,000 registrations from reviewers, content creators, journalists and technology enthusiasts. Ethical hackers have also been invited to participate in the evaluation process.
The initiative is intended to gather independent feedback and identify potential concerns before products become available to consumers. The company believes this process can help improve device quality and strengthen consumer confidence through greater transparency.
Company focuses on service response and repair timelines
Alongside product improvements, Ai+ Smartphone is working to strengthen its after-sales operations through daily feedback collection, better case tracking and closer coordination between customer support and technical teams.
The company said handset replacements are arranged wherever necessary and feasible when spare-parts shortages affect repair timelines. Dedicated teams are also involved in pre-launch testing and addressing software-related issues reported by customers.
Social media has become another channel for customer support. Ai+ Smartphone said dedicated teams monitor messages, comments and mentions, with concerns prioritised and escalated to the customer service team for follow-up.
The company currently aims to resolve most service-related concerns within three to four days. However, actual resolution times may vary depending on the nature of the problem and the availability of spare parts.
Customer experience videos planned
Ai+ Smartphone also plans to introduce customer experience videos after service cases are resolved. The initiative is expected to help the company assess customer satisfaction, identify recurring service gaps and improve its support processes.
Commenting on the approach, Archi Gogoi, Head of Brand, Marketing & Growth at Ai+ Smartphone, said customer feedback helps the company understand both its strengths and the areas where further improvement is needed.
She said the company intends to translate customer insights into practical changes through software updates, stronger product testing and more responsive after-sales support.
As Ai+ Smartphone expands its product portfolio, the effectiveness of these measures will depend on how consistently customer concerns are addressed and whether improvements translate into a better ownership experience.
For consumers, the key test will be whether reported problems are resolved within reasonable timelines and whether feedback leads to measurable improvements in future devices and services.
