Kolkata : Bollywood actress Sara Ali Khan inaugurated Kalyan Jewellers’ new showroom in Kankurgachi, Kolkata, on Wednesday, bringing a touch of Bollywood glamour to the city. Expressing her happiness at being in Kolkata, Sara said the city was special to her as it was her grandmother’s city.
The new showroom marks another step in Kalyan Jewellers’ retail expansion in West Bengal. The outlet is the brand’s fifth showroom in Kolkata and its 12th in the state, further strengthening its presence in the eastern Indian market.
Sara Ali Khan Shares Her Kolkata Connection
Speaking at the inauguration, Sara Ali Khan expressed her delight at being part of the launch and highlighted her personal connection with Kolkata, describing it as her grandmother’s city. Her remarks added a personal touch to the occasion, beyond the commercial significance of the showroom opening.
Sara, who recently joined Kalyan Jewellers as a brand ambassador, praised the brand’s emphasis on quality, transparency and craftsmanship. She said she was pleased to be associated with the launch and expressed confidence that customers in Kolkata would enjoy exploring the jewellery collections and experiencing the brand’s service.
Ramesh Kalyanaraman Highlights Kolkata’s Importance
Commenting on the launch, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said Kolkata continued to be an important market for the company.
He said the new showroom reflected the brand’s commitment to making its jewellery collections and shopping experience more accessible to customers. The company aims to welcome patrons with a broad selection of designs, quality craftsmanship and a focus on trust and transparency.
Traditional and Contemporary Jewellery Under One Roof
The Kankurgachi showroom houses a wide range of jewellery designs for weddings, festivals, special occasions and everyday wear. Its collections include traditional gold jewellery, diamond pieces, handcrafted antique designs, temple jewellery and contemporary styles.
Among the featured collections are Muhurat, the brand’s wedding jewellery line; Mudhra, featuring handcrafted antique jewellery; and Nimah, its temple jewellery collection.
The showroom will also offer Glo, known for its dancing diamond designs; Ziah, featuring solitaire-inspired diamond jewellery; Anokhi, its uncut diamond collection; Apoorva, designed for special occasions; Antara, its wedding diamond line; Hera, featuring everyday diamond jewellery; Rang, its precious-stone collection; and Lila, which combines coloured stones and diamonds.
The range is designed to cater to customers with different tastes, from traditional bridal jewellery to modern designs.
Special Offers Mark the Showroom Launch
To celebrate the opening, Kalyan Jewellers has announced special offers for customers, including:
- Up to 40% off on making charges.
- Zero deduction on old gold exchange, subject to applicable terms.
- A special gold rate of ₹13,570 per gram, subject to the company’s applicable conditions.
The offers provide customers with an opportunity to explore the brand’s collections during the launch period. Customers should confirm the applicable terms and conditions with the showroom before making a purchase.
Focus on Purity and Transparency
Kalyan Jewellers said its jewellery is BIS-hallmarked and undergoes multiple purity checks. Customers are also provided with the company’s 4-Level Assurance Certificate, covering gold purity, free lifetime maintenance, detailed product information, and transparent exchange and buy-back policies.
With the opening of the Kankurgachi outlet, the company is looking to expand its reach among Kolkata’s jewellery buyers while offering a mix of traditional craftsmanship and contemporary designs.
Sara Ali Khan’s presence added a celebrity highlight to the launch, while her reference to Kolkata as her grandmother’s city brought a personal note to the occasion.
