Reebok Celebrates International Yoga Day with Brand Ambassador Malaika Arora at South City Mall Store

Business Entertainment

Kolkata: Reebok, a global leader in sports footwear and apparel celebrated International Yoga Day with a special event at its South City Mall store in Kolkata with fitness icon and brand ambassador Malaika Arora.

The South City Mall store is a strategic move under the banner of Aditya Birla Fashion and Retail Limited (ABFRL) to meet the rising demand for premium sportswear in Kolkata. The store boasts a contemporary and welcoming design showcasing Reebok’s signature collections in the brand’s core categories of Running, Training, Walking and Lifestyle. The store provides customers with an immersive shopping experience with an extensive selection of high-performance athletic footwear, stylish activewear, and essential accessories designed to elevate their fitness journeys.

Addressing the enthusiastic crowd, Malaika Arora said, “It is an honour to celebrate International Yoga Day with Reebok at the South City Mall store. The brand has always been at the forefront of promoting a healthy and active lifestyle, and I am thrilled to be a part of this initiative in Kolkata. I believe that fitness is not just about physical strength, but also about mental wellbeing, and through this association, I hope to inspire and empower individuals to prioritize their health and fitness.”

Manoj Juneja, COO of Reebok India, added, “Our newly renovated store in Kolkata represents Reebok’s dedication to enhancing the fitness and wellness journey of our customers. By offering a diverse range of high-performance athletic footwear, such as the innovative DMX Comfort+ for unparalleled walking comfort and the dynamic Maxfoam+ for exceptional running energy return, as well as stylish activewear and essential accessories, we continue to push the boundaries of what it means to lead an active and healthy lifestyle.”

The brand is committed to delivering top-quality fitness and lifestyle products to its consumers. Reebok’s innovative DMX Comfort+ shoe is designed to revolutionise the walking experience with its cutting-edge moving air technology with unparalleled comfort to deliver a truly exceptional walking shoe experience. Further bolstering the walking category, Reebok’s latest launch, the Space foam shoe has a max stack height cushioning feature that reduces impact, providing a smooth walking experience. It’s powered by Memory Tech Massage (MTM) Sock liner, which revitalises feet with luxurious cushioning, making each stride a delightful journey.

Reebok’s Maxfoam+ shoe is a new addition to the running category. Maxfoam+ introduces a dynamic response midsole technology, offering exceptional energy return. Its lightweight construction makes it an ideal running shoe for an everyday runner.

Store Address:

Reebok Store, 236, 2nd Floor, South City Mall, Prince Anwarshah Road, Kolkata – 700068

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