Kolkata : With a legacy of over a century in packaged spices, Sunrise, a household name in Bengal, has unveiled an innovative campaign blending tradition with technology this Durga Pujo. Titled ‘Sunrise Maa-Er Sathe Selfie’, the initiative aims to make the festive experience more inclusive, enjoyable and accessible for all.
For generations, Sunrise Masala has been an inseparable part of Bengali kitchens, enriching meals with authentic taste, aroma and a touch of Bangaliyana. From the irresistible fragrance of Bhoger Khichuri to the deep flavors of Mutton Kosha, Sunrise has been present in every celebration, adda and cherished family moment.
This year, as the city prepares for the grandeur of Durga Pujo, Sunrise addresses one of the biggest challenges faced by pujo enthusiasts: the difficulty of capturing selfies with Maa Durga inside crowded mandaps. Visitors often face long queues, strict restrictions, blurry photos, and congestion, while the elderly and specially-abled are often unable to reach the idol at all.
To solve this, Sunrise, in association with SunriseThePuja.App, has introduced a tech-powered solution. A specially designed QR code leads users to an interactive digital map of 50+ renowned Durga Puja mandaps across Kolkata. With just a scan, people can enjoy a 360-degree immersive view of the pandals and capture a perfect virtual Maa-Er Sathe Selfie or groufie — all without the pushing, rushing, or missed moments.
The campaign ensures inclusivity by enabling participation from people across distant districts, senior citizens, and those with mobility challenges. The captured selfies can be shared on social media and participants tagging @SunrisePure stand a chance to win exciting prizes throughout the festive season.
The initiative was officially launched today by acclaimed actor and Sunrise brand ambassador Abir Chattopadhyay, who demonstrated the application and encouraged Bengalis to embrace this new way of celebrating.
“Durga Pujo is about emotion, connection, and joy,” said Abir Chattopadhyay. “This initiative by Sunrise lets everyone — no matter where they are or what their physical condition — be part of the celebration. And it’s done in a way that reduces congestion and enhances the experience for all.”
With ‘Sunrise Maa-Er Sathe Selfie’, the brand not only preserves the essence of Pujo but also extends it to more people than ever before — making Durga Pujo 2025 truly a celebration for all.
