Kreamz Unveils a Quirky New Music Video Featuring Darshana Banik and Saurav Das, Blending Music, Indulgence and Brand Storytelling

The music video transports viewers into a visually rich and whimsical universe called “Kreamzland”—a fantasy world where joy, colour, and indulgence come together effortlessly. Playful, immersive, and full of charm, the film mirrors the essence of winter celebrations, where happiness is shared and indulgence becomes a language of togetherness.

Darshana Banik and Saurav Das bring warmth, relatability, and effortless charm to the narrative, elevating the emotional appeal of the film. Their natural performances lend a human touch to the whimsical setting, making the video feel both celebratory and comforting—much like the festive season it draws inspiration from.

Speaking about the association, Darshana Banik said,
“Winter and Christmas have a certain magic, and this music video beautifully captures that feeling. Kreamzland feels joyful, colourful, and full of warmth, and being part of this visual story was truly special.”

Saurav Das added,
“The video has a light-hearted, feel-good energy that instantly connects. It’s playful, festive, and very uplifting—something that resonates strongly with the mood of the season.”

A venture of the Aditya Group, Kreamz is known for its thoughtfully crafted range of cakes, desserts, pastries, and savoury delights. Rooted in quality and taste, the brand continues to focus on creating offerings that balance indulgence with mindful choices, making it a natural part of celebratory moments across generations.

The project also reflects a deeply personal creative vision, with Ankit Aditya, Vice-Chairman, Aditya Group, lending his musical sensibility to the brand narrative. A passionate musician, Ankit has co-sung the track alongside Sohinii Saha, while contributing extensively to the tune, arrangement, programming, and overall sound design. With lyrics and composition by Amlaan A. Chakraborty, the song carries a playful yet soulful rhythm that mirrors the warmth and nostalgia of winter festivities. The carefully crafted soundscape seamlessly blends music with visual storytelling, adding authenticity, emotion, and festive charm to the film’s musical identity.

Anirban Aditya, Chairman, Aditya Group, said,
“Festivals are about emotion, connection, and shared happiness. This music video captures the soul of Kreamz—warm, joyful, and celebratory—while reinforcing our belief in creating experiences that go beyond the product.”

Ankit Aditya, Vice-Chairman, Aditya Group, shared,
“Music allows us to express emotion in its purest form. With this song, we wanted to create a joyful, immersive experience that feels festive, light, and memorable—just like the world of Kreamz.”

Bringing the story full circle, the music video stands as a vibrant celebration of indulgence, where colour, music, and flavour blend seamlessly into a joyful visual experience. Through the spirited presence of Darshana Banik and Saurav Das, “Kreamzland” unfolds as a world that is playful, warm, and irresistibly inviting—echoing the many moods and varieties that define the brand’s offerings.

From its cheerful palette to its feel-good rhythm, the film captures the true essence of celebration—one that mirrors the delight of discovering flavours, sharing moments, and embracing the simple happiness that defines the festive season.