HerSpark is a female athlete scouting program offering a fully funded 3-year scholarship for all aspiring
women athletes in India worth INR 45 Lakh
New Delhi : Britannia Marie Gold, one of India’s leading biscuit brands, in partnership with
the Inspire Institute of Sport (IIS), has launched ‘HerSpark,’ a first-of-its-kind national sports scholarship
program for women athletes. It is designed to identify and nurture promising women athletes in boxing,
swimming, judo, athletics, and parasports to kickstart their sports career.
The initiative offers aspiring young women athletes across India a fully funded three-year sports
scholarship, covering professional training, coaching, lodging, nutrition, and educational opportunities. The program also offers world-class facilities and coaching from former Continental and Olympic athletes such as Mamuka Kizilashvili (Judo) and Yoandris Betanzos Francis (athletics) Female athletes across India can apply for the HerSpark scholarship by visiting the official HerSpark website to fill out the application form. The scholarship is open to female athletes aged 14 and above residing in India. Minors (under 18) must obtain parental or guardian consent to participate.
The selection process will take place in multiple stages. After the initial application screening, over 1,000
shortlisted athletes will be invited to Round 1 selection trials at IIS centers across India. Those who qualify
will progress to two-day regional selection camps held across eight locations in India. Based on their
performance, the shortlisted athletes will then attend an exclusive three-week elite training camp at IIS
Vijayanagar for further evaluation. Those who emerge as top achievers will receive a fully funded three
year sports scholarship, providing them with the best preparation to compete at national and international levels.
Siddharth Gupta, General Manager – Marketing, Britannia Industries stated, “Britannia Marie Gold
believes that every woman possesses an innate spark—the potential to achieve more. Committed to
empowering women, we have supported their journeys toward financial independence through initiatives
like HerStartup and Her.Store. With ‘HerSpark,’ we extend this commitment to the world of sports, providing young female athletes with the opportunity, training, and mentorship they need to reach their highest potential. We are happy to partner with Inspire Institute of Sport to support and nurture aspiring women athletes, breaking barriers and ensuring access to world-class coaching. Through this initiative, we strive to inspire the next generation of women athletes to compete at the highest levels and bring glory to the nation.”
Founded by the JSW Group, the Inspire Institute of Sport is a privately-funded Olympic Sport Programme,
headquartered in Vijayanagar with its High Performance Centre, along with satellite centres located across
Manipur, Haryana, Himachal Pradesh and Odisha.
Manisha Malhotra, President – Inspire Institute of Sport said, “We at the IIS are very excited to join
hands with Britannia Marie Gold – a brand that is doing so much to empower women. Through this
partnership, we are launching a nationwide scouting programme to identify young female athletes and equip them with the skills and guidance needed to succeed on the biggest stage. Shortlisted athletes would receive a three-year, fully funded scholarship program at IIS’ world-class facilities— with access to some of the world’s best coaches. We cannot wait to see the success that comes out of this effort.”
Britannia Marie Gold has always been a brand that empowers women, supporting them in their journey
toward financial independence and entrepreneurship. Through initiatives like Marie Gold HerStartup contest and Her.Store, it has helped millions of women take steps toward their dreams. This initiative is yet another reflection of that commitment—championing resilience, ambition, and the power of women to achieve more by equipping them with the resources and opportunities to excel at the highest level.
By sharing resources, training, and support, Britannia Marie Gold and IIS aim to empower young female
athletes to compete and succeed on a global level by polishing their ‘Spark’.
