Kolkata: Chinese Wok, India’s largest home-grown Desi Chinese QSR brand, marked a unique cultural collaboration in East India by launching Chirkut Official’s latest music video at its Chinar Park outlet in Kolkata. The event blended food, music, and festive cheer, bringing the vibrancy of Durga Puja alive for Gen Z and millennial audiences.
The evening featured live performances by Chirkut Official, with cast members Soumya Mukherjee and Arunima, and vocals from Debayan Banerjee, Shubham Mitra and Sreejita Mitra. Fans and media enjoyed an exclusive screening of the music video, interactive moments with the artists, and Chinese Wok’s signature Desi Chinese favourites—making it a memorable fusion of flavour and festivity.
Highlighting the cultural spirit of Kolkata, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said:
“Kolkata has always been a cultural powerhouse, and Durga Puja represents the very spirit of community and celebration. At Chinese Wok, we are proud to celebrate our 10th anniversary by being part of this energy through food and music. This collaboration with Chirkut Official is our way of bringing Pujo alive with flavours, stories, and connections that resonate with today’s generation.”
The collaboration reflects Chinese Wok’s strategy to deepen its presence in East India by engaging with the festive calendar. By merging food and music, the brand connects with Kolkata’s youth while reinforcing its emotional appeal during Durga Puja—a season when food, togetherness, and cultural expression are at the forefront.
With this initiative, Chinese Wok showcased how food and culture together can create moments of belonging, making the Pujo season even more memorable for its audience.
