Kolkata: Melorra announces inauguration of its Experience Centre in Lucknow, further solidifying its presence in the heart of India’s bustling jewellery market. The store was inaugurated in the presence of Melorra’s retail head Abhinav Kumar, and a leading Bengali actress Koushani on the 18th October.
Melorra has 29 Experienced Centres operating pan India, this 30th new store in Kolkata asserts to mark a significant milestone in the brand’s mission to make precious jewellery more accessible and stylish, with over 70% of our Gold and Diamond Jewellery designs priced under ₹50,000. The brand offers its customers a seamless Omni-channel shopping experience and launches over 75 new designs every week.
Located at Ground Floor, Azimganj House, Opp British Council, Camac Street, Kolkata this Experience Centre promises a new-age shopping experience. Visitors can explore Melorra’s collections, featuring gold and diamond jewellery pieces that reflect the latest fashion trends, with 18,000+ unique and trendy designs for everyday wear.
The brand has experienced significant growth over the past year, and the trend is anticipated to continue with plans to open 400+ stores in the next five years.
On the launch, the Founder and CEO of Melorra, Saroja Yeramilli, said, ” In consonance with our mission of redefining the way jewellery is thought of, we at Melorra are delighted to announce the opening of our 30th experience centre in Kolkata. We firmly believe that every piece of jewellery should weave a distinctive narrative, and this new centre serves as a testament to that belief. It transcends the conventional notion of retail space and offers an innovative and immersive journey through the bylanes of style and fashion. At Melorra, we recognise that our patrons aren’t merely looking for jewellery- they are fashion enthusiasts seeking to be in tune with the latest international fashion trends. To cater to this aspiration, we have meticulously curated our stores. Our unwavering commitment lies in democratising fashion-forward jewellery, ensuring accessibility for all.”