Kolkata: The true joy of celebrating special occasions lies in togetherness and inclusivity. A celebration feels whole only when no one is left behind — when every voice, every smile, and every presence becomes part of the moment. Embracing this philosophy, Greenply Industries Ltd. has been pioneering initiatives that redefine inclusivity through its flagship movement, #CareForAll.
More than a campaign, #CareForAll reflects Greenply’s belief that accessibility and inclusion are essential to every meaningful celebration. By creating spaces that welcome all — regardless of mobility or limitation — the company has demonstrated how small steps can create a lasting social impact.
Speaking about this vision, Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd., said,
“CareForAll places accessibility at the heart of every effort, enabling communities to come together and celebrate without barriers. Through #CareForAll, we go beyond transforming spaces to transforming lives, ensuring every individual can participate and belong. Guided by this belief, we have implemented initiatives such as Maa on Wheels, plywood ramps at IPL stadiums, and other steps that make celebrations and experiences more inclusive and accessible for all.”
Championing Accessibility in India’s Most Celebrated Cricket League
When most brands saw the Indian Premier League as a platform for visibility and promotion, Greenply decided to make a more meaningful difference. Since 2023, for three consecutive years, the brand has installed wheelchair-friendly plywood ramps at Lucknow’s Ekana Stadium, ensuring that differently abled fans can enjoy live cricket action from the stands.
This initiative stands out not just for its execution but for its intent — in a space dominated by advertising, Greenply has chosen to highlight accessibility, giving equal importance to inclusivity in sports experiences.
PujoForAll: A Movement Born in Kolkata
Greenply’s journey toward inclusivity began long before its association with cricket. In 2018, the company launched #PujoForAll in Kolkata during Durga Puja — one of India’s grandest festivals. The initiative created a map of accessible pandals and encouraged people to identify those that lacked wheelchair ramps.
For every request received, Greenply stepped in to build the required infrastructure, transforming accessibility during the festival and sparking a much-needed dialogue on making cultural celebrations inclusive for all.
Maa on Wheels: Taking the Festival to Those Who Can’t Join the Crowd
Carrying this spirit forward, Greenply’s “Maa on Wheels” initiative once again touched hearts this year in Kolkata. Designed especially for elderly citizens living in old-age homes who can no longer visit crowded pandals, the project brings Maa Durga directly to them.
The arrival of the goddess in their courtyards is not merely a ritual — it’s a moment filled with nostalgia, warmth, and connection. For many, it rekindles the feeling of being part of the community and the festival they grew up celebrating.
Creating Connections Beyond Structures
From pandals to stadiums to care homes, Greenply’s initiatives share a common thread — the belief that joy should never be limited by mobility. A ramp, a map, or a visit may seem like small gestures, but their impact is profound, creating belonging, connection, and participation for everyone.
By reimagining its role beyond making plywood and furniture materials, Greenply is building something much deeper — a culture of care and inclusivity.
With #CareForAll, the brand continues to transform not only spaces but lives, ensuring that no one is left behind and that every individual has a share in moments of joy and togetherness.
